Visit to Industry

Safety Garment division of Superhouse

The Superhouse Garment division is located in Unnao 30 km from Kanpur in Uttar Pradesh. It is big industrial hub mainly comprises of leather industries.

The reason we went to the this industry is because it deals with work wear garment. In India we have very few industry which specialized in work wear sector and it is one of them. Although majority of the order comes from foreign countries like Kenya, USA, Canada, European nations etc. This is because in India work wear garment is not popular yet. This I observed last month itself when I went to Dhanbad Coal mines where there is no such uniformity and standardization in work wear dresses,although helmet,torch and boots are compulsory there. But when it comes to garments there is no such specification. In the Forestry region of Bandipur national park, there was simple Khaki uniform which is quite a mundane in government services.

About the Superhouse:

 It was established in 1975 by Mr. Mukhtarul Amin. The prime focus area is leather but recently garment division specially in safety wear is growing popular now days. In 1986, the company became public. Here are few highlights of company:

* Safety footwear leather export from India started

* First to make special Din Leather with German collaboration

* Started making uppers for exports to UK and Europe

* First to make safety footwear and started export

The company has incorporated a wholly owned subsidiary in United Kingdom in the name of Superhouse (U.K) Ltd. in march '98 having its registered office in London, which is primarily engaged in the marketing and distribution of leather and leather products. The group also has two more foreign subsidiaries in U.S.A and U.A.E. The Superhouse group acquired Briggs Industrial Footwear Limited, a U.K based company incorporated in 1944. One more company Linea de seguridad sl in Spain was acquired in August 2012.

The turnover of Superhouse Group is more than USD 150 million for the financial year ending as on 31st March 2013 which is quite phenomenal. There are several prestigious brand which has tie up with Superhouse group like Allen Cooper, Himalayan, Panacea etc. Double Duty is abrand owned by Superhouse Ltd. for marketing safety footwear and garments mainly to Gulf countries and European countries. Double Duty is the only brand in export market under which they produce safety shoes with Direct Injection PU, Goodyear welted and Direct vulcanizing process meeting to all International safety norms.